Why It's Critical to be On Top Of Your Glassdoor Reviews

As a job seeker, company reviews are an important factor in determining where to apply.
 
Because, according to a recent survey:

• 83% of job seekers are likely to base their decision on where to apply on company reviews.
• 46% will weigh a company's reputation heavily before accepting a job offer.
• 69% of candidates will reject a job offer if they find out that a company’s workers are generally unhappy.

 
So, it is crucial for organizations to keep an eye on their Glassdoor reviews to maintain a positive reputation and attract top talent.
 
Yes, there are some issues with reviews, such as subjectivity and biased feedback from those who have had negative experiences.
 
𝙃𝙤𝙬𝙚𝙫𝙚𝙧, 𝙮𝙤𝙪 𝙘𝙖𝙣𝙣𝙤𝙩 𝙖𝙛𝙛𝙤𝙧𝙙 𝙩𝙤 𝙞𝙜𝙣𝙤𝙧𝙚 𝙩𝙝𝙚𝙢, 𝙥𝙖𝙧𝙩𝙞𝙘𝙪𝙡𝙖𝙧𝙡𝙮 𝙞𝙛 𝙩𝙝𝙚𝙮'𝙧𝙚 𝙣𝙤𝙩 𝙤𝙫𝙚𝙧𝙖𝙡𝙡 𝙥𝙤𝙨𝙞𝙩𝙞𝙫𝙚.
 
Since they remain a powerful tool for shaping public perception of a company.
 

• Including candidates deciding whether or not to apply for your open position.

 

• Or, even later, after the offer has been made, if that's the point at which they check them.

 
There are things you definitely should 𝙣𝙤𝙩 do to combat negative reviews.
 
Such as asking current employees to leave positive feedback.
 
Because there is just no way to avoid it – no matter how you frame it, they will feel coerced.
 
And as soon as they leave your organization, they will post the truth.
 
𝙄𝙣 𝙛𝙖𝙘𝙩, 𝙩𝙤 𝙞𝙢𝙥𝙧𝙤𝙫𝙚 𝙮𝙤𝙪𝙧 𝙧𝙚𝙫𝙞𝙚𝙬𝙨, 𝙮𝙤𝙪 𝙣𝙚𝙚𝙙 𝙩𝙤 𝙥𝙪𝙩 𝙞𝙣 𝙥𝙡𝙖𝙘𝙚 𝙩𝙝𝙚 𝙛𝙪𝙣𝙙𝙖𝙢𝙚𝙣𝙩𝙖𝙡 𝙥𝙧𝙖𝙘𝙩𝙞𝙘𝙚𝙨 𝙩𝙝𝙖𝙩 𝙚𝙣𝙜𝙖𝙜𝙚 𝙚𝙢𝙥𝙡𝙤𝙮𝙚𝙚𝙨 𝙖𝙣𝙙 𝙞𝙢𝙥𝙧𝙤𝙫𝙚 𝙘𝙪𝙡𝙩𝙪𝙧𝙚.
 
Such as ensuring you have the right employee in every single seat.
 
And providing learning opportunities, as well as ongoing feedback and employee recognition.
 
So that people are excited and proud to write about what a great company they work at.
 
𝙄𝙣 𝙤𝙩𝙝𝙚𝙧 𝙬𝙤𝙧𝙙𝙨, 𝙚𝙣𝙜𝙖𝙜𝙚 𝙮𝙤𝙪𝙧 𝙚𝙢𝙥𝙡𝙤𝙮𝙚𝙚𝙨 𝙖𝙣𝙙 𝙞𝙢𝙥𝙧𝙤𝙫𝙚 𝙮𝙤𝙪𝙧 𝙘𝙪𝙡𝙩𝙪𝙧𝙚, 𝙖𝙣𝙙 𝙜𝙧𝙚𝙖𝙩 𝙧𝙚𝙫𝙞𝙚𝙬𝙨 𝙬𝙞𝙡𝙡 𝙛𝙤𝙡𝙡𝙤𝙬.
 
There’s no other way to affect lasting change, other than organically like this.