Purpose-Driven makes Good Business Sense

​As inspirational today as it was then, I recently listened again to Simon Sinek’s TED Talk: “How great Leaders Inspire Action”.

He discusses the importance of the need to focus on 𝙬𝙝𝙮 organizations do what they do, not on 𝙬𝙝𝙖𝙩 they do, or 𝙝𝙤𝙬 they do it.

As he says “people don’t buy 𝙬𝙝𝙖𝙩 you do; they buy 𝙬𝙝𝙮 you do it.”

This focus on 𝙬𝙝𝙮, is the epitome of a purpose-driven organization.

In the same way that customers are motivated to do business with these companies, so employees are inspired to work there.

Having a higher purpose articulates how employees make a difference, giving them a strong sense of meaning in their everyday work.

If leaders dedicate themselves to supporting their organization’s purpose, engagement scores will climb.

As a result:

✅ Your best employees will stay longer.
✅ It will be easier to recruit excellent candidates.
✅ They’ll be motivated to complete projects well and on time
✅ Productivity will increase
✅ Absenteeism rates will fall
✅ Customer satisfaction scores will be higher

Articulate your 𝙬𝙝𝙮, and reap the benefits.

#employeeengagement #culture #leadership