Measuring Engagement or Satisfaction - The Distinction Matters

Employee engagement and employee satisfaction are not the same, even though they are often used interchangeably:
 
✅ Engagement is the emotional commitment that employees have to an organization and the discretionary effort they're willing to give.

✅ Satisfaction describes how happy employees are.
 
Employers often think they are doing what is required, to engage employees.
 
However, it turns out that, in reality, the organization has some nice perks available.
 
𝘽𝙪𝙩 𝙩𝙝𝙚 𝙘𝙤𝙧𝙚, 𝙛𝙪𝙣𝙙𝙖𝙢𝙚𝙣𝙩𝙖𝙡 𝙥𝙧𝙖𝙘𝙩𝙞𝙘𝙚𝙨 𝙩𝙝𝙖𝙩 𝙜𝙚𝙩 𝙩𝙤 𝙩𝙝𝙚 𝙝𝙚𝙖𝙧𝙩 𝙤𝙛 𝙚𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩 𝙖𝙧𝙚 𝙢𝙞𝙨𝙨𝙞𝙣𝙜.
 
And perks alone will not engage employees.
 
In fact, someone can be quite satisfied, but not engaged.
 
Happy to collect a paycheck and not give a minute longer to the job than necessary.


Always willing to listen to a recruiter calling with a new opportunity.

𝙀𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩, 𝙝𝙤𝙬𝙚𝙫𝙚𝙧, 𝙜𝙚𝙩𝙨 𝙩𝙤 𝙚𝙢𝙥𝙡𝙤𝙮𝙚𝙚𝙨’ 𝙢𝙤𝙩𝙞𝙫𝙖𝙩𝙞𝙤𝙣 𝙖𝙣𝙙 𝙞𝙣𝙫𝙤𝙡𝙫𝙚𝙢𝙚𝙣𝙩, 𝙖𝙣𝙙 𝙩𝙝𝙚 𝙡𝙚𝙫𝙚𝙡 𝙤𝙛 𝙙𝙞𝙨𝙘𝙧𝙚𝙩𝙞𝙤𝙣𝙖𝙧𝙮 𝙚𝙛𝙛𝙤𝙧𝙩 𝙩𝙝𝙚𝙮’𝙧𝙚 𝙬𝙞𝙡𝙡𝙞𝙣𝙜 𝙩𝙤 𝙜𝙞𝙫𝙚.

In short, these employees care, and are committed to their companies’ success.

A simple distinction:
 
✅ Satisfaction is more about what an employee will 𝙜𝙚𝙩 from the employer.
 
✅ Engagement is about what an employee will 𝙜𝙞𝙫𝙚 to the employer.

Getting employees engaged involves the introduction of some fundamental practices, plus leaders who genuinely care.
 
If you get that right, employees will stay longer, and become your brand ambassadors, making it easier to hire.

Because engagement is a key differentiator in today’s market.
 
But first, ensure you measure engagement and not satisfaction.
 
And put the practices that make a difference in place.