Think about the job search from the candidate's perspective.
Once they've decided that a job posting is of interest, typically the next thing on their mind is the salary range. Because everyone has their minimum number, yet they are still mostly forced to play the salary game. Including rules around when and how salary should be discussed. While it's true that salary by itself is not enough to engage employees, it's still extremely important that employees feel they're being fairly paid to market, and, likewise, candidates. 𝙋𝙡𝙪𝙨, 𝙩𝙧𝙖𝙣𝙨𝙥𝙖𝙧𝙚𝙣𝙘𝙮 𝙞𝙨 𝙖𝙣 𝙞𝙢𝙥𝙤𝙧𝙩𝙖𝙣𝙩 𝙘𝙤𝙢𝙥𝙤𝙣𝙚𝙣𝙩 𝙤𝙛 𝙚𝙢𝙥𝙡𝙤𝙮𝙚𝙚 𝙚𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩, 𝙨𝙤 𝙗𝙚𝙞𝙣𝙜 𝙪𝙥𝙛𝙧𝙤𝙣𝙩 𝙖𝙗𝙤𝙪𝙩 𝙨𝙖𝙡𝙖𝙧𝙮 𝙧𝙖𝙣𝙜𝙚𝙨 𝙨𝙚𝙣𝙙𝙨 𝙖𝙣 𝙞𝙢𝙥𝙤𝙧𝙩𝙖𝙣𝙩 𝙢𝙚𝙨𝙨𝙖𝙜𝙚 𝙩𝙤 𝙘𝙖𝙣𝙙𝙞𝙙𝙖𝙩𝙚𝙨. Not to mention the fact that it wastes everyone's time if a candidate goes through a round or two of interviews, only to learn that the salary is not going to work for them. Although it is becoming more common to include, historically employers have been reluctant to advertise salary ranges: ✅ Maybe concerned that they'll have to pay more than a candidate is willing to accept. ✅ That existing staff will feel underpaid. ✅ That publicly posted salary ranges can be used against them by competitors. ✅ Or that potentially great candidates will be dissuaded from applying if the posted range is too low. Yet, good candidates know that employers will often try to make things work for the right person. 𝘼𝙣𝙙, 𝙞𝙛 𝙩𝙝𝙞𝙨 𝙞𝙨 𝙖 𝙘𝙤𝙣𝙘𝙚𝙧𝙣, 𝙮𝙤𝙪 𝙘𝙖𝙣 𝙥𝙤𝙨𝙩 𝙩𝙝𝙚 𝙧𝙖𝙣𝙜𝙚 𝙖𝙣𝙙 𝙨𝙩𝙖𝙩𝙚 𝙩𝙝𝙖𝙩 𝙩𝙝𝙚 𝙨𝙖𝙡𝙖𝙧𝙮 𝙞𝙨 𝙣𝙚𝙜𝙤𝙩𝙞𝙖𝙗𝙡𝙚. Because the chances of losing great candidates are greater if you don’t include a salary range, versus posting one. In addition to the fact that since 2018 California employers are required to provide salary information upon request from the candidate, after completion of an initial interview. And in Colorado, employers with employees or job openings in the state must post salary information in their job ads. 💠 So, providing salary information is slowly becoming compulsory. Therefore, if you don't already include your salary ranges in your job ads, it's time to start. And play your part in it becoming the norm to include this information in every job posting. To ensure that you no longer play into the salary game, and don't miss out on great people. And show candidates that transparency, one of the core tenets of employee engagement, is part of your culture.
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