Easily Overlooked yet Profoundly Impactful

Job hunting is undeniably a multifaceted endeavor.
 
With candidates optimizing their online presence, scouring job boards, networking, updating resumes and submitting applications.
 
Plus, delving into research about the companies in which they're interested, at some point in the process.

Because job seekers rely heavily on company reviews, when deciding where to apply.
 
In fact, according to a recent survey:
 

• 83% base their application decisions on company reviews.
• 46% weigh a company's reputation heavily before accepting an offer.
• 69% would reject an offer if employees are generally unhappy.

 
Yet many organizations fail to monitor their Glassdoor reviews, which play such a pivotal role in shaping public perception.
 
Yes, there are potential issues, such as biased feedback from individuals who may have had negative experiences.

However, organizations cannot afford to disregard them, particularly if they are not predominantly positive.
 
But they should not make the mistake of asking current employees to leave positive feedback.

Because no matter how it's presented, employees will inevitably feel coerced.
 
And as soon as they leave your organization, they will post the truth, further damaging your reputation.
 
Instead, organization must organically improve their reviews, by engaging their employees and fostering a positive culture, which includes:
 

• Offering learning opportunities.
• Providing continuous feedback.
• Recognizing employee contributions.
• Ensuring the right person is in every seat.

 
In other words, the fundamental practices that genuinely engage employees.
 
So that people are excited and proud to write about what a great organization they work at.
 
There’s no other way to affect lasting change, other than organically like this.