A Wasted Opportunity to Attract and Retain Great People: Are you Guilty of This?

​We can all agree how inspiring it is when someone says something is important to them, but then their actions show the very opposite.
 
Not!
 
Think about how it makes you feel: You lose trust in them for one thing.
 
𝙔𝙚𝙩, 𝙬𝙝𝙚𝙣 𝙞𝙩 𝙘𝙤𝙢𝙚𝙨 𝙩𝙤 𝙘𝙤𝙢𝙥𝙖𝙣𝙮 𝙫𝙖𝙡𝙪𝙚𝙨, 𝙬𝙝𝙞𝙘𝙝 𝙖𝙧𝙚 𝙘𝙧𝙪𝙘𝙞𝙖𝙡 𝙩𝙤 𝙚𝙢𝙥𝙡𝙤𝙮𝙚𝙚 𝙚𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩, 𝙩𝙝𝙚𝙧𝙚 𝙞𝙨 𝙤𝙛𝙩𝙚𝙣 𝙖 𝙢𝙞𝙨𝙢𝙖𝙩𝙘𝙝 𝙗𝙚𝙩𝙬𝙚𝙚𝙣 𝙖𝙣 𝙤𝙧𝙜𝙖𝙣𝙞𝙯𝙖𝙩𝙞𝙤𝙣’𝙨 𝙨𝙩𝙖𝙩𝙚𝙙 𝙫𝙖𝙡𝙪𝙚𝙨 𝙖𝙣𝙙 𝙩𝙝𝙚 𝙧𝙚𝙖𝙡𝙞𝙩𝙮.
 
For example:
 
✅ “Accountability” – Reality: No-one is ever held accountable, and everyone knows it.
​
✅ “Transparent Communication” – Reality: No-one ever knows what’s going on, and news travels almost exclusively through the grapevine.
 
And, shockingly, according to Gallup, only 27% of employees strongly agree they believe in their organization’s values.
 
Therefore, it would appear that the disconnect exists.
 
Even worse, in terms of a lost opportunity, is a business with no company values.
 
Because a recent ihire survey found that 75.5% of employees say it’s very important to work for a company with a set of core values.
 
It’s critical to get them right, since so much depends on them, because they:
 
💠 Describe the culture: “How we do things around here”, the code of conduct for your organization, what you allow as a culture.
 
💠 Guide an organization and its people toward its mission since they're a set of principles or fundamental beliefs.
 
💠 Ensure employees know exactly what is expected of them, and what behaviors they should model.
 
💠 Serve to attract like-minded people to your organization and deter those who will not be a good fit.
 
💠 Drive your decision making – Just ask: “Does this make sense given our values?”
 
But they must be more than just a fancy poster on a wall.
 
I’ve asked organizations what their values are, and no-one could tell me, even though they were hanging right behind them in a nice frame!
 
Instead, they should be woven into every area of the organization such as onboarding, training, feedback, recognition, performance evaluations and meetings.
 
𝙄𝙛 𝙮𝙤𝙪 𝙚𝙢𝙗𝙚𝙙 𝙩𝙝𝙚𝙢 𝙡𝙞𝙠𝙚 𝙩𝙝𝙞𝙨, 𝙚𝙢𝙥𝙡𝙤𝙮𝙚𝙚 𝙚𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩 𝙬𝙞𝙡𝙡 𝙞𝙣𝙘𝙧𝙚𝙖𝙨𝙚.
 
And engaged employees stay longer, are absent less, are more productive, and provide better customer service.
 
In addition, they become your brand ambassadors, making you an employer of choice, where great candidates want to come and work.
 
So, now may be the time to develop or revamp your core values.