A Common Reason Organizations Fail when Trying to Engage Employees

Organizations will only succeed in engaging employees and shifting culture, if they implement the core, fundamental practices that genuinely do this.
 
Which is 𝙣𝙤𝙩 any of the following:
 
❌ Free lunches and gourmet coffee provided on-site
❌ Weekly meal deliveries to everyone working from home
❌ Subsidized gym memberships
❌ Bring-your-pet-to-work days
 
𝙊𝙧 𝙖𝙣𝙮 𝙤𝙩𝙝𝙚𝙧 𝙣𝙞𝙘𝙚-𝙩𝙤-𝙝𝙖𝙫𝙚𝙨 𝙩𝙝𝙖𝙩 𝙨𝙖𝙩𝙞𝙨𝙛𝙮 𝙚𝙢𝙥𝙡𝙤𝙮𝙚𝙚𝙨, 𝙗𝙪𝙩 𝙙𝙤𝙣’𝙩 𝙚𝙣𝙜𝙖𝙜𝙚 𝙩𝙝𝙚𝙢.
 
Critically, it will not succeed, if it is viewed as any of the following:
 
💠 An HR initiative
💠 A communications department project
💠 A Culture Committee assignment
 
Yes, HR’s and the Communications department’s involvement, if there is one, are important.
 
(There is no need for a Culture Committee).
 
𝙃𝙤𝙬𝙚𝙫𝙚𝙧, 𝙤𝙣𝙚 𝙤𝙛 𝙩𝙝𝙚 𝙩𝙤𝙥 𝙧𝙚𝙖𝙨𝙤𝙣𝙨 𝙚𝙢𝙥𝙡𝙤𝙮𝙚𝙚 𝙚𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩 𝙚𝙛𝙛𝙤𝙧𝙩𝙨 𝙛𝙖𝙞𝙡, 𝙞𝙨 𝙗𝙚𝙘𝙖𝙪𝙨𝙚 𝙩𝙝𝙚𝙮 𝙖𝙧𝙚 𝙨𝙚𝙚𝙣 𝙖𝙨 𝙖 𝙨𝙝𝙤𝙧𝙩-𝙩𝙚𝙧𝙢, 𝙙𝙚𝙥𝙖𝙧𝙩𝙢𝙚𝙣𝙩𝙖𝙡 𝙞𝙣𝙞𝙩𝙞𝙖𝙩𝙞𝙫𝙚.
 
As opposed to a shift in thinking and being, essentially a new way of doing business, going forward.
 
✅ Which involves the CEO’s complete buy-in and deep involvement.
 
Otherwise, it will fail, and there is just no point in beginning.
 
Because employees will listen to the CEO when he or she says things are changing.
 
𝘼𝙣𝙙 𝙤𝙣𝙡𝙮 𝙩𝙝𝙚 𝘾𝙀𝙊 𝙘𝙖𝙣 𝙝𝙤𝙡𝙙 𝙚𝙫𝙚𝙧𝙮𝙤𝙣𝙚 𝙖𝙘𝙘𝙤𝙪𝙣𝙩𝙖𝙗𝙡𝙚, 𝙣𝙤𝙩 𝙃𝙍 𝙖𝙣𝙙 𝙣𝙤𝙩 𝙩𝙝𝙚 𝘾𝙤𝙢𝙢𝙪𝙣𝙞𝙘𝙖𝙩𝙞𝙤𝙣𝙨 𝙙𝙚𝙥𝙖𝙧𝙩𝙢𝙚𝙣𝙩.
 
Since change means certain employees will not stay: Some will decide for themselves, and others will need to be told.
 
Because the shift means a new organization, with different requirements and expectations.
 
Therefore, to fundamentally shift an organization’s way of being, the CEO cannot only be peripherally involved.
 
Instead, they must play an on-going, front and center role, or nothing will change at the core, where it needs to.